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The Story So Far

This is the story of how an idea – with passion, dedication and a huge collective effort – developed into the exciting and ambitious sports & education organisation we see today. And the journey’s only just getting going…

In 2011, Bhubesi Pride Foundation’s founder, Richard Bennett, took a rugby ball – and a camera and camcorder – to Africa. A former teacher and passionate sports fan, Richard spent a year preparing for this reconnaissance mission, where he’d meet children, teachers, head teachers, rugby union representatives and government officials in 10 countries over 7 weeks.

The following year Richard led a small team of volunteers on a 6-month, 30,000km overland expedition from London to Cape Town, coaching 3,687 children in 22 schools, up-skilling 33 local teachers.

Since then, Bhubesi Pride Foundation has continued to coordinate annual expeditions, better and more impactful every year. The organisation – registered as a UK charity in 2013 – is now building on its success and deepening its focus by supporting the development of selected community projects with the help of dedicated volunteers, donors and commercial partners.

We’ve registered an NGO in Malawi, where we are scaling an existing community program which will be improved with the use of our newly built sports & education centre, in Mtema, rural Lilongwe. We are now registering our second African NGO in Tanzania, supporting ongoing programming.

We positively impact the lives of thousands of children and hundreds of adults every year, providing life-changing opportunities for the communities we engage.

We often talk about ‘the journey’. It’s a fitting reference for the multi-faceted coaching expeditions we’ve facilitated over the years and how, by learning from our experiences, we’re prepared for change in an ambitious effort to consistently take our work to the next level.

In the eight African countries in which we work, we aim to:

  • Enable a sporting chance for children
  • Empower local teachers and sports coaches
  • Initiate sustainable legacy projects and community programs
  • Professionally develop participating volunteers from Africa and all over the world
  • Provide CSR solutions and meaningful opportunities for businesses, sponsors, educational institutions, strategic partners and donors who support BPF’s goals and share our values

** Due to pandemic-related restrictions on international travel, we’ve put a pause on volunteer engagement until further notice. **


Participating children *


Schools & communities *


Local coaches empowered *


Legacy projects †

* 2019 stats / † initiated from inception

Annual engagement & activity

We’re introducing children to rugby and other sports, helping local coaches develop programs and initiating projects we can support and sustain. The below tables relates to engagement on our annual coaching expeditions (2012 - 2020):

Number of schools/ communities222946505371677112
Participating children3,6872,7632,9803,8533,3654,6614,3513,602657
% children returning to coaching clinics76%93%95%92%91%85%82%85%100%
Coaches empowered3310516218311518614412737

Join Our Journey

You have three incredibly exciting ways to help make an impact with Bhubesi Pride Foundation. Choose how you’d like to join our journey.

Volunteering Options


Coach sport and experience Africa on our unique overland expedition or arrange a group visit to our Malawi community centre

Volunteering options
Sponsor a Project


Help us raise funds for our latest campaign, supporting a food program and the supply of sports equipment and educational materials

Sponsor a project
Make a Donation


Support the growth and sustainability of our work by making a charity donation today

Make a donation
Join the Expedition

Join the Expedition

Be a big part of the very special, and original, journey which has seen us earn universal recognition and inspire a global rugby community.

Join our next expedition